Bruno was the original ethnic superstar and it was on his back that Vince Sr's fortune was built. Vince was a successful territorial promoter in the old NWA and he split from them making Nature Boy Buddy Rogers his champ. One of the biggest reasons for the split was so he could control the champ and get more title defenses and thus more money. In the NWA structure the champ lived on the road travelling from territory to territory and the promoters had to lobby to get championship matches. After Vince created the WWWF he struck gold with Sammartino as the Italian working man's champion and his two reigns were filled with sell outs. The only other ethnic draw of note was Antonino Rocca but he wasnt at Brunos level. If you look at the true mega-draws in wrestling it was:
Originally Posted by PITTFOX
Even Flair didnt draw like those guys did. There have been writers play with adjusting for inflation and comparing merch, ticket sales, ppvs and it usually comes down to a debate of Hogan/Austin as to who the no 1 money draw of all time was. Bruno was hampered in that all there was, was ticket sales since there wasnt ppv and merch was non-existant except for vendors selling photos and programs in the lobby.
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