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  1. #1
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    Default Johnson vs. Dodson nabs 4.2 million viewers

    http://www.mmafighting.com/2013/1/29...es-all-network

    Saturday night's FOX network main event, featuring Demetrious Johnson vs. John Dodson for the flyweight championship, was the 14th most-watched MMA match in U.S. television history, peaking at 5.2 million viewers. Overall, the broadcast did similar numbers to the previous show on Dec. 8.

    Saturday's UFC on FOX show headlined by Demetrious Johnson vs. John Dodson for the flyweight title ended up doubling everything else on network television for the night in the key 18-49 demographic.

    The full numbers, which now include West Coast viewers who saw the show at 5 p.m., were a 2.43 rating and 4,219,000 viewers, MMA Fighting confirmed. The numbers were along the same lines as the Dec. 8 show, which did a 2.5 rating and averaged 4,390,000 viewers. FOX in the summer and fall usually earns about 3 million viewers in that time slot with Major League Baseball and college football.

    The minor difference is probably more because the previous show went longer, giving it more time to build up the audience, but it also faced tougher competition with a Manny Pacquiao fight and the Heisman Trophy winner being announced.

    Still, doing similar numbers is a positive, and a surprise to most, since there were questions regarding the marketability to the masses of putting flyweights on top. There were many who predicted that fans would tune out after seeing Rampage Jackson with 125-pounders fighting next. That turned out not to be the case. Johnson and Dodson peaked at 5.2 million viewers, ranking it as the 14th most watched MMA bout in U.S. television history based on that number. That doesn't include the Spanish language viewership on Fox Deportes that would likely move it up a slot or two.

    The key seems to be the promotion during football season. UFC has scored strong numbers in four of its six FOX specials, all of which were promoted heavily during football broadcasts. The other two shows, which each did 2.4 million viewers, came in the spring and summer.

    The next special is set for April 20 from the HP Pavilion in San Jose, Calif., and is headlined by UFC lightweight champion Henderson defending the title against Strikeforce champion Gilbert Melendez. It will be the first time the champion from a major defunct organization would face the UFC champion since 2008, when Pride 183-pound champion Dan Henderson faced UFC middleweight champion Anderson Silva. On paper, the idea of champion vs. champion should be the strongest main event UFC has presented on FOX since the initial Cain Velasquez vs. Junior Dos Santos heavyweight title match. The numbers for that show will indicate the power of the time of the year the show takes place.

    UFC on FOX 6 show scored a 2.09 overall in the 18-49 demographic. No other network show that night topped a 1.0. Advertisers for UFC programming are usually aiming for males 18-49. The show, which sold out of all ad inventory, did a 3.01 in males 18-49 and 3.02 in males 18-34.
    Celebration time

  2. #2

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    We can be sure the lower weights will always be advertising as "World Championship" fights with no mention of their weight class from now on.

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  3. #3
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    Default

    Quote Originally Posted by tantryl View Post
    We can be sure the lower weights will always be advertising as "World Championship" fights with no mention of their weight class from now on.
    People read waaaay too much into that than it was.

    Boxing PPV commercials most often say it the same way. It is a way to bring in the casual or possibly new viewer. The weight is not important, they just need to hear "World Championship fight" Best to keep it simple.
    Anyone that is not a full time viewer likely doesn't know what flyweight is anyway, so it wouldn't effect their decision to watch. It's just unnecessary information.

    The only exception, really, is Heavyweight. When people hear that word, there is instant intrigue as everyone loves to see two behemoths go at it.

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  4. #4

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    It's starting to look like this Fox deal is working out well for the UFC. Maybe next time Fox will even get the audio right to open the show!

  5. #5
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    Default

    Ads running during the NFL playoffs is the key reason for this fighters or weight classes means very little if anything.Next card without NFL support I would expect a steep decline.

  6. #6

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    Quote Originally Posted by seansloan View Post
    Ads running during the NFL playoffs is the key reason for this fighters or weight classes means very little if anything.Next card without NFL support I would expect a steep decline.
    Are you sure? I think Luke Thomas said the Super Bowl shows don't do any better than any other show - which implies they don't do worse either.

  7. #7
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    So you think when the ufc key demo of 18-34 males are watching football and see constant ads for the ufc it has no bearing on viewership?

  8. #8

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    Quote Originally Posted by seansloan View Post
    So you think when the ufc key demo of 18-34 males are watching football and see constant ads for the ufc it has no bearing on viewership?
    It's not me. Ask Luke Thomas. He said that in a MMA Beat episode.

  9. #9
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    But I asked you,I have no idea what mma beat is or who Luke is.Why do you think ad rates are so high during big football games?Because you are reaching your target audience.He/you couldn't be that naive to think it doesn't help the numbers significantly

  10. #10

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    Quote Originally Posted by seansloan View Post
    But I asked you,I have no idea what mma beat is or who Luke is.Why do you think ad rates are so high during big football games?Because you are reaching your target audience.He/you couldn't be that naive to think it doesn't help the numbers significantly
    Luke Thomas is the reporter for this web-site, MMAFighting. It's not what I believe. I'm just providing you a counter-view. It's not necessarily my view.



    I think this is the vid.
    Last edited by HugeMMAFan; 01-29-2013 at 11:02 PM.

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