While I realize Tallica's gut is jiggling with optimism (dude, I'm sorry - sh1t - I wish I never read the "I'm Fat" thread ), I don't share it with him.
I think that this fight is going to be a blowout "quick win" for Rousey and won't have much effect. It'll be touted a huge success - but then all of the other WMMA fights that the UFC has are going to blow. HARD. The boo birds will be out and the critics will be in full effect and Dana will pull the plug (especially if Rousey doesn't become the huge megastar he's banking on). If Rousey loses - at any time - it just speeds up the process.