Check out this cheesy description of the channel. Sorry, Onion but it sounds like you Canucks aren't man enough for MAVTV
MAVTV - American Real
MAVTV is first and foremost of Americans, By Americans and for Americans. It's a network built on a legacy of speed, power danger and endurance. It's entertainment for real people featuring real life in all of its unapologetic blue jean and t-shirt glory.
Unlike other networks that serve up much of the same old content you've been watching for years, MAVTV brings you plenty of never-before-seen high definition exclusives. It's fresh, original content finely tuned to beat the typical television watching experience. Comedy, Movies, Action Sports, Adventure and More...all in fantastic HD detail.
What more can you ask for?
Get ready for exclusive sights you’ll find only on MAVTV.